Retrograffica were recently commissioned to produce a brand identity for The Business Integrity Group, a ‘by invitation only’ North Nottinghamshire based small business network. The core values of the group are professionalism and integrity and it was vital for the identity to portray these values along with the friendly and approachable nature of the group and it’s members
Using the groups initials (BIG) Retrograffica produced a ‘tongue in cheek’ marque playing on the fact that the group is a small business network.
Retrograffica are now working hard on the groups website which is fully content managed for optimum flexibility going forwards and which includes a profile area for each member to promote their services. Watch this space for a case study.
Tags: branding, identity, networking, website