Retrograffica were recently commissioned by Olympic Shaver Centre to extend their brand to accommodate the various divisions under the Olympic umbrella.
Predominantly on online business it was imperative that the divisions were easily identifiable on screen and that the logo fitted easily into a website header. Retrograffica extended the logo horizontally to include the name of the division and introduced a complimentary font to sit alongside the existing Olympic font.
Retrograffica utilised colour to identify the various divisions and these colours will be carried through the marketing materials of each division.
Tags: brand development, brand extension, branding, identity